This is the first eyeshadow primer that I've ever used or bought. I like the texture-a smooth balm. I like that its color is transparent, so it's invisible on the skin. I apply it to my lids, and all the way up to the browbone. I use a very small amount of product, and I evenly apply it with my finger. I've used it twice. I am a big fan of colorful eyeshadow palettes that are not very expensive. Before I used this product, my vibrantly colored eyeshadow would wear away and become dull. Also, the skin above my lids became dry and discolored, or raw. Today I used neon yellow on the lid, taupe and amber in the crease, and highlighter on the brow bone. The colors haven't worn away at all yet, and they've even stayed in place. I would say that my eyeshadow has deepened in color, even though I just took a car ride with the window down. I will use it every day, because every time I wear makeup, I include the application of eyeshadow. I recently got into using primer on my face, so I apply this eyeshadow primer afterward. This is a very practical product for those who wear makeup nearly every day, like me. It's good, it's excellent, and it's clear! I would buy this primer again, because it's inexpensive. I wear makeup every day, and I really believe it will protect skin around my eyes from drying out and becoming worn (in the future).